about us
Our Story
HOOKS originated from a recognisable problem: how to safely and simply take a crate on your bike, without hassle or dangerous constructions. What started as a practical idea from four students grew into a well-thought-out product that we design, test, and fine-tune ourselves. From our study places, we are building a solution step by step that every cyclist can trust.
Our mission
Our mission is to make cycling with a crate as safe and easy as possible for everyone. We do this by developing smart, strong, and affordable hooks that really work in everyday life. We want to show that a small product can make a big difference in comfort, safety, and enjoyment on the bike.
Our values
At HOOKS, everything revolves around safety, sustainability, and ease of use. We produce locally, with an eye for quality and responsibility, and we test our products until they meet our own high standards. As a team, we work openly and collaboratively, listen to user feedback, and continuously improve our design and our service.
Meet the team behind hooks
makers of the Cargohook.
Four young entrepreneurs form the heart of HOOKS. Together, we bring our product from idea to perfect solution: Stan leads product development, safety, and business; Jorres builds brand identity and the website; Tim manages social media with visuals and videos; Jelmer creates content and campaigns. With passion, creativity, and teamwork, we make your cycling experience safer and more enjoyable.
Stan van Andel
Product lead
Jelmer Bandell
Content marketer
Jorres Bout
Brand manager
As brand manager, Jorres oversees the appearance and identity of our brand. He enjoys getting hands-on in developing the website and refining the corporate identity, from colour usage to photography. With his passion for design and graphic arts, he ensures a consistent, professional look that elevates the customer experience.
Tim van Dijk
Social media marketer